FORT WORTH, January 2, 2024 — AcquireROI, a leading provider of programmatic job advertising software, today announced a strategic partnership with The Gerson Agency, a top recruitment marketing agency, to help companies optimize their recruitment advertising spend and hiring outcomes through enhanced data and automation.

The partnership will allow The Gerson Agency to leverage AcquireROI’s programmatic job advertising software to run highly targeted, insight-led recruitment campaigns across multiple job sites and audiences. AcquireROI’s platform provides transparency into performance metrics and spend levels, addressing a frequent client pain point around understanding campaign efficiency and making optimal budget decisions.

Mitch Gerson, CEO of The Gerson Agency, explained the agency’s decision to partner: “We were seeking a solution to gain more visibility and control for our clients’ recruitment ad investments. With AcquireROI’s software, we can analyze campaign metrics in depth to focus dollars on the job boards that return the highest quality applicants. This ultimately leads to more cost-effective hiring for our clients by reducing wasted ad spend.”

AcquireROI’s Easy Apply capability enables automated inclusion of custom knockout questions to filter lower quality applicants earlier. This streamlines screening for agency clients and delivers vetted candidates that closely match hiring criteria.

“We are thrilled to work together with The Gerson Agency to advance their data-driven approach to recruitment marketing,” said Timothy Myers, CEO of AcquireROI. “By combining our programmatic job advertising platform and The Gerson Agency’s recruitment expertise, companies can hire better talent faster.”

About The Gerson Agency

As a company solely focused on recruitment marketing for Talent Teams, The Gerson Agency can make the difference when it comes to finding, hiring and retaining the talent you need. We are staffed by a well-known team of marketing, creative and digital media experts that have been innovating in the advertising space for over 30 years. From Career Websites, Programmatic Media Management & Analysis, Google Certified SEO/SEM, and more you’ll enjoy a level of creativity & planning that distinguishes our work from the recruitment marketing agencies that exist today. When we say at The Gerson Agency, we’ll help you HIRE FASTER. HIRE BETTER. We mean it. Visit thegersonagency.com for more information.

About AcquireROI

AcquireROI’s programmatic job advertising software provides visibility and control to drive budget efficiency and quality candidate flow for agencies and employers seeking to gain a competitive edge in challenging talent markets. Automate the ad-buying process and publish your ads to the most relevant sites, so your team can focus on what matters most—hiring. Learn more at www.acquireroi.com.

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